About-old

b.WR (pronounced "b-wear") stemmed from frustrations surrounding the quality of undergarments in the marketplace. Many traditional products we see and wear today are ridden with synthetic and irritating materials. We believe what we put on our bodies is just as important as what we put in our bodies. We worry about our food being organic, or our skin products being paraben-free, but had we thought about what’s in our underwear?

The #beaware movement is committed to raising awareness of our overall health and environmental consciousness. Inspired by a generation of conscious consumers, we wanted to create a product that would not only feel good, but is good for you, good for the environment, and gives back to the community. So, we crafted b.WR: a revolutionary organic, eco-friendly bamboo cotton undergarment line - providing the softest, most breathable, luxurious underwear for some of your most sensitive and favorite body parts.